Cable One announced Monday night that it was forced to remove 15 Viacom-owned networks from its programming after a failure to renegotiate a renewal contract with the media giant. These networks include BET, Centric, CMT, Comedy Central, MTV, MTV2, MTV Hits, Nickelodeon, Nick Jr., Nick Teen, Nick Toons, Spike, TV LAND, VH-1, and VH-1 Classic.
“Despite the fact that viewing is down on 12 of Viacom’s networks, some by as much as 30 percent since 2010, Viacom demanded an increase greater than 100 percent to carry all 15 of their channels,” said Cable ONE President & CEO Tom Might in a press release. “In any other business, when there is less demand, the price goes down, not up.”
Proposed alternatives included an overall rate decrease to keep all of the networks, or dropping some of the lowest rated ones to keep prices steady.
On April 1 at 12:01 a.m. Eastern Standard Time, Viacom’s networks went dark for more than 730,000 Cable One customers.
For the complete article see the 04-02-2014 issue.
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