Another local music festival has pulled the curtain before the show even started, as Guy Robertson announced the much-hyped Powellapalooza he helped start would take this year off to plan a more successful show in 2013.
Although quite popular for a start-up event of this nature, Robertson said the concert failed to generate significant revenue. This left Robertson and company at a spot of contemplation as to how they would proceed.
He said the main reason for postponement was the size and scope of the event and the new direction he and others want to take it.
“I did some researching and talking to people who are in the big music festival business and hired some new people that think our concept is awesome, we just want to make sure that we get it right,” he said.
One of the key changes is a shift in target demographics.
“We’re going to try and change the event a little bit and shift our focus to the demographic that can actually afford to vacation around Lake Powell, as far as the artists go,” he said. “That doesn’t mean we won’t have some of the same things from years past, it will just be more mainstream.”
Robertson was confident in the new approach, saying, “We are doing our best to put on a world class music festival.”
While the event itself may not have been profitable for those hosting it, it created a influx of commerce to the area. Robertson said every hotel in town was full because of the concert last year, and local businesses made out with record numbers.
With Powellapalooza absent, Cory Johnson of Page Shores Concerts is looking to fill the void.
“We don’t have anything official set up, but I have talked to some people and we will be looking at possibly putting on some kind of event.”
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